MADISON, Wis. (4/18/08)--Credit union executives and CEOs can attend an education and networking series designed around industry issues during the America’s Credit Union Conference and Expo June 29-July 2 in New York City. The event is presented by the Credit Union National Association (CUNA). The Executive Book Series allows registrants to network with other credit union executives and attend sessions with industry experts. Attendees receive copies of each of the eight books feature in the three-session series. Session 1: June 30--Tuned in will uncover the extraordinary opportunities that lead to business breakthroughs. David Meerman Scott, viral-marketing strategist and author of "The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, and Online Media to Reach Buyers Directly" will explain how getting tuned into members will help create the products and services that members want. Attendees will receive Scott’s book and “Last Man Down: A Firefighter's Story of Survival and Escape from the World Trade Center” by Richard Piccioto and Daniel Paisner. Session 2: July 1--Redwoods will help attendees spread their roots and coach your team to success. They will learn to develop team/alliance strategies that drive better team performance and profitability with “Redwoods” author Mark Adams. Books attendees will receive include “Contented Cows Moove Faster: How Good Leaders Get People to Put More Oomph! Into Their Work” by Bill Catlette and Richard Hadden; CUNA’s 2007-2008 Credit Union Environmental Scan Report (E-Scan) and Adams’ book. Session 3: July 1--Creating thinking hacks will be presented by Scott Berkun, author of “The Myths of Innovation.” Based on research into history’s greatest creative thinkers, Berkun will offer a simple framework to bring out creative thinking talents. Participants receive Berkun’s book plus “Made to Stick: Why Some Ideas Survive and Others Die” by Dan and Chip Heath, and “The Radical Leap: A Personal Lesson in Extreme Leadership” by Steve Farber. To attend the sessions, add the Executive Book Series to conference registration. For more information, use the link.