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Experts Triton purchase will affect ATM prices
CHICAGO (8/11/08)--After Nautilus Hyosung buys ATM manufacturer Triton Systems, the two will have a majority of the off-premise ATM market and will control prices, according to a rival manufacturer. Nautilus Hyosung, a Korean ATM manufacturer, announced plans to buy Long Beach, Miss.-based Triton last month. Bill Dunn, vice president of sales for Tranax Technologies, told ATM and Debit News (Aug. 7) that he expects the combined company to control 85% of the off-premise market. Tranax is a competitor of the two companies, and was partnered with Nautilus until January 2007. Leon Majors, president, Phoenix ESP Payments Research Group Inc., said Nautilus and Triton would control 70% of the off-premise market. Independent sales organizations (ISOs), which buy ATMs and resell them, could handle a price increase of a few hundred dollars because ATM prices are already low, Majors told the newspaper. ATM manufacturers charge $2,500 to $3,000 per off-premise ATM. ISOs replace about 30,000 ATMs each year, ATM and Debit News said. Some experts say Nautilus will keep prices low to put the competition out of business. A lawsuit Triton recently filed against six of its former executives states that Nautilus offers ATMs at low prices to drive other manufacturers, such as Tranax and Triton, out of business. Nautilus cut its prices when it entered the U.S. market in 2006. Prices for ISOs dropped 30% to 40%. With the reduction in price, some companies, including Greenlink Technologies, cut their production of off-premise ATMs. Triton sold 10,454 ATMs in 2007, compared with 12,300 in 2006. Tranax shipped 9,000 units in 2007, compared with 14,500 the year before. Last year, Nautlius shipped 14,433 ATMs, according to ATM and Debit News.


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