MADISON, Wis. (9/9/11)--That latest group of proposed innovations from the Filene Research Institute’s i3 think tank will take the stage--American Idol style--during the first Idea Idol, at 2 p.m. (CT) Sept. 14. Representatives from the i3 program will present four product or service ideas in three-minute pitches, followed by a brief question-and-answer period. The online audience will be asked to provide feedback and vote for their favorite idea, based on the impact on consumers, on the credit union, and their willingness to pilot and implement the idea. The four ideas include:
* Flex.One--a first mortgage combined into a Home Equity Line of Credit with all the capabilities of a checking account; * Heartfelt Hands--a tool that uses the “angel tree” concept of recognizing an emergency financial need and matching that financial need with members who are willing to help; * HomeTrak--a program that allows homeowners to keep track of the remaining life and replacement cost of all appliances, mechanicals, and big-ticket items in their homes; and * The Signal--a website that helps consumers navigate through the questions and complexities of disability benefits and asset building.