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Filene announces two partnerships to help CUs
MADISON, Wis. (12/9/09)--The Filene Research Institute announced two new partnerships to help credit unions move from think to do, from ideas to actions, which Filene said builds on its history of young-adult and innovation research. Filene is partnering with:
* Matt Davis, a former executive at Members CU in Winston-Salem, N.C, who will advise and help credit unions implement i3 innovation plans; and * Brent Dixon, a leading designer and credit union innovator, who will advise and help credit unions launch young-adult product and outreach strategies.
“Filene refuses to retrench,” said George Hofheimer, Filene chief research officer. “We’re investing in innovation during this downturn. We think there are unique opportunities to help credit unions right now.” Davis will help credit unions implement ideas from Filene’s innovation and i3 catalog. He has been at the center of credit union innovation since 2004. Projects such as What are you saving for? and Football Pick’em have earned Davis international recognition, including features in Fast Company, Yahoo! Finance, and credit union publications. Davis’ innovation portfolio will focus on helping credit unions help their members:
* Build wealth; * Navigate financial waters; * Meet life’s milestones; * Make community connections; and * Borrow responsibly.
“The Filene Research Institute’s i3 program has developed a significant portfolio of financial services innovations over the years,” Davis said. “My goal is to help as many credit unions as possible deliver these programs to their memberships.” Dixon will help credit unions customize and build products and programs to attract young-adult members, employees and volunteers. Dixon is the founder of The Haberdashery, a creative studio based in New York City. He spent five years as creative director of Trabian, an Indianapolis-based interactive agency. He has worked with dozens of credit unions and with credit union organizations, such as the Credit Union Executive Society and the National Credit Union Foundation. Dixon’s young-adult portfolio will build on Filene research to help credit unions attract young adults. Dixon will help credit unions develop:
* Social media and online advertising campaigns; * Young-adult-oriented transaction and credit products; * Improved physical and e-delivery of products; and * Initiatives that recognize changing financial behavior and decision-making models.
“Young adults and credit unions are two groups that desperately need each other right now, yet have the darndest time looking each other in the eyes,” Dixon said. “I am floored about the opportunity to help credit unions bridge that gap.”
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