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CU System
Filene connects human-centered design, financial services
MADISON, Wis. (2/28/14)--The deadline to register for Filene Research Institute's colloquium on design thinking is Wednesday.
 
The one-day event, set for March 26 in Austin, Texas, is meant "to help financial leaders inject design thinking into their own organizations."
 
Design thinking describes a commodity development process that centers around the perspective of the user ( The Wall Street Journal Feb. 13).
 
"Financial products are commodities, and financial institutions are commodified," according to Filene. "And the expansion of innovative players means credit unions have to work harder than ever to build the confidence and trust of members."
 
Speakers at the Filene colloquium include:
  • Drew Miller, creative director of frog Design, a global product strategy and design firm;
     
  • Toby Sterret, director of user experience for the online bank Simple;
     
  • Mohamed Khalil, director of product, data and partnerships for a real-time mobile money budgeting tool called Moven;
     
  • Ryan Hovenweep, director of thirteen23, an interactive design studio in Austin; and
     
  • Andy Wright, associate vice president of marketing and online delivery for Seattle Metropolitan CU, which incorporates strategic and functional design in marketing.
There will also be a panel on using design for social impact, with representatives from the University of Texas College of Fine Arts.
 
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