MADISON, Wis. (4/30/08)--The Filene Research Institute has initiated CU Tomorrow to help credit unions attract younger members, younger professionals and younger volunteers. One component of CU Tomorrow is the Business Briefs, a series of open-source, young adult business plans for credit unions.
Business Briefs are short documents written to share innovative ideas and real-life credit union examples with the credit union community. All briefs are free and applicable to credit unions of all sizes, said Ben Rogers, who leads the CU Tomorrow project. The briefs can be downloaded from the Filene website, www.filene.org. They will be published monthly through the middle of 2009. The first three publications--Young Adult Advisors, Credit Card Consolidation Loans and Campus Recruiting: Finding and Keeping Talented Young Employees--are available in print and electronic format.
Young Adult Advisors explores tools credit unions can use to establish an advisory panel of young members and ways to solicit their ideas. Credit Card Consolidation Loans discusses the features to help credit unions make products more attractive to young members. It also offers marketing recommendations. Campus Recruiting examines strategies to attract prospects for full or internahip employment at the credit union. The Wisconsin Credit Union League, and the Maryland and District of Columbia Credit Union Association have partnered with Filene to launch the briefs. For more information, use the link.