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CU System
Filene enters social media partnership
CHICAGO and MADISON, Wis. (12/13/12)--The Filene Research Institute has partnered with QUEsocial, a social business enablement platform, to bring social media tools to credit unions nationwide.

The partnership will kick off in January with a pilot program that includes 50 credit unions using QUEsocial's platform, Filene said.  

The program "will provide individual credit unions and their employees with everything they need to use social media as effectively in their everyday work," Filene said. Features of the program include:

  • Exclusive Filene customized e-learning to help employees develop the skills to use social media effectively for specific job functions;
  • Content distribution that delivers relevant content to employees via short messaging service or e-mail for easy sharing to their social channels;
  • Gamification that motivates and rewards employees to convert social media activity into business outcomes; and
  • Business metrics that integrate with salesforce.com, recruiting tools, and other enterprise systems to demonstrate real return on investment.
"Our research demonstrates that social media has become an expectation for consumers today," said Mark Meyer, Filene CEO. "Credit unions that utilize social media for engagement can drive stronger business results across functional areas including recruiting, marketing and public relations and member service." 

QUEsocial is a social business solution that extends beyond marketing and enables organizations to benefit from the power of their employees' social networks, he added.
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