MADISON, Wis. (9/21/11)--HomeTrak, a device to help homeowners track and plan for home maintenance, replacement costs of major appliances, and household expenses, has been voted the winner of the Filene Research Institute’s first Idea Idol contest. The winner emerged from a live Idea Idol webinar and online voting on Sept. 14. HomeTrak will now enter the Filene Research Institute innovation lab where it will be prepared as a pilot program. Filene evaluated 76 ideas from its i3 innovation team before narrowing the field to four Idea Idol contestants. Filene’s i3 team strives to create new ideas, innovate and implement products and services for the benefit of the credit union industry. The three other Idea Idol finalists:
* Flex.One: A first mortgage combined into a home equity line of credit with all the capabilities of a checking account; * Heartfelt Hands: An “angel tree” recognizing an emergency financial need and matching that need with members who are willing to help; and * The Signal: A Website that helps consumers navigate through the questions and complexities of disability benefits and asset building.