RIVERSIDE, Calif. (7/11/14)--Altura CU, Riverside, Calif., announced a four-year contract with the University of California-Riverside's (UCR) multimedia rights partner this week, an agreement that will allow the $731 million-asset credit union to provide the university's students financial education, among other services.
"We have strong ties to UCR and to the educational community throughout Riverside County," said Mark Hawkins, Altura CEO. "Working together, we can help them build the financial skills they will need to help them better manage their financial lives, now and in the future."
As UC-Riverside Athletics' official credit union partner, Altura will sponsor financial literacy and life skills education, offer Spirit Debit Cards, host in-game promotions at UCR athletic events, have access to branding opportunities and offer an ATM at the SRC Arena.
"We are fortunate to have such a vested partner in not only the UCR athletic program and our student-athletes, but to the entire student body through Altura Credit Union's involvement in financial literacy program, on-campus ATM and student- and affiliate-centric banking services," said Jim Wooldridge, UCR athletic director.