ST. LOUIS (9/6/13)--First Missouri CU in St. Louis had an early morning gift for customers at the Petro Mart in south St. Louis County on Aug. 28. The credit union gave away $4,000 worth of gasoline to customers, with employees of the credit union pumping gas and chatting with drivers about products and services offered by the credit union.
The first 200 vehicles that came to the station received cards worth $20 in free gas. The giveaway is an outreach effort by the $54 million asset credit union to educate consumers about the benefits of credit unions. "We want to educate possible members that banking locally benefits the community and account holders," Jana Wolfe, marketing director of First Missouri CU, told the Missouri Credit Union Association (The Missouri difference Sept. 4).
"Credit unions are not-for-profit financial cooperatives, owned by their members," said Don Cohenour, president/CEO of the Missouri Credit Union Association. "This means credit unions can offer better rates on checking accounts and loans, in addition to providing non-traditional benefits to the local community--like a gas giveaway promotion. Credit unions truly are consumer focused and are a great asset to the local community."
Credit union growth is up in recent years, with outreach efforts in place the help spread the word about credit unions and the better rates offered to consumers, said the league.
The First Missouri gas giveaway promotion was included in an article highlighting credit union outreach efforts in the St. Louis Post-Dispatch.
To read the article, use the link.
Such events can foster service excellence while raising awareness about the value of credit unions. Fostering service excellences and raising awareness, along with removing barriers, are the components of the Unite for Good campaign launched by the Credit Union National Association and state leagues to work toward the vision of Americans choosing credit unions as their best financial partners. Use the links for more information.