JACKSONVILLE, Fla. (9/29/10)--Florida Telco CU in Jacksonville, Fla., has changed its name to 1-2-1 Financial CU. The new name was chosen after input from members, employees and its board of directors, the credit union said (The Florida Times Union Sept. 27). The credit union’s surveys found membership would grow if members of the general public understood they don’t have to be employed by a telecommunications company to join. “The consistent value statement appearing in our feedback meetings was personal service,” said Cynthia Breslin, 1-2-1 Financial vice president of marketing, told the newspaper. “Our members and staff felt that our one-on-one attention to everyone is what really sets us apart, so the name was an easy fit.” “We needed a name that would align us more with our broad and diverse community-based membership,” the credit union said in an FAQ section on its website regarding the name change. “By selecting a new name, we have made an investment in our future and have provided a foundation for growth in the years ahead.” 1-2-1 Financial CU has more than $455 million in assets.