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CU System
Former CU ad spokesperson Chad Everett dies
LOS ANGELES and MADISON, Wis. (7/26/12)--Actor Chad Everett, who died Tuesday, was one of the celebrity spokespersons in the Credit Union National Association's (CUNA's) National Advertising Program during the mid-1970s.

Everett, 75,  was star of the 1970s TV series "Medical Center" as well as films and TV shows such as "Mulholland Drive" and "Melrose Place," said Associated Press (July 25).  He appeared most recently in the TV series "Castle."

The National Advertising Program ran from 1972 to 1999 and was supported by the state credit union leagues and associations. The program ads featuring Everett were created in 1973 and 1974 and, delivered the message: "Credit unions: It's Where You Belong."  He appeared in print ads, television commercials, national magazines, and brochures , urging consumers to "Join a CU. It's Where You Belong."

Former "Medical Center" star Chad Everett and Nurse Chris Hutson, a technical adviser on the program, helped credit unions celebrate International Credit Union Week in 1969 with its theme, "We Care, We Share." They were pictured taking up a collection for what was then called the CUNA International Foundation.  Everett died Tuesday at the age of 75. (CUNA photo)
Some of the lines he appeared with:

  • "My credit union taught me something you should know if you ever borrow money." (The lesson was not to compare apples and oranges in getting a loan.)
  • "Here's why a credit union is the best financial partner you can have."
  • "In times like these, your credit union can make a real difference."
Everett also helped celebrate International Credit Union Week in 1969 when he posed with a technical adviser to the "Medical Center"  program . They were shown collecting funds for the CUNA International Foundation, which aided in spreading the credit union idea around the world through charitable, scientific and educational activities.  The program's medical focus fit in with the week's theme that year--"We Care, We Share."

During his more than 40 years' acting, Everett guest starred on series such as "The Love Boat," "Murder, She Wrote," and "Without a Trace."  His film credits include "The Jigsaw Murders," "The Firechasers" and a remake of  "Psycho."

He died at his home in Los Angeles after a long battle with lung cancer.


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