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LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
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TOM SAKASHSTAFF NEWSWRITER

News Now

CU System
GAC promo features hot new Web technology
WASHINGTON (1/21/10)--Credit unions thinking they notice something different about the latest video message from the Credit Union National Association (CUNA) on the Governmental Affairs Conference (GAC) are correct. The message--in which CUNA President/CEO Dan Mica springs to life right on CUNA’s Web page--features technology from CUNA Strategic Services’ newest strategic alliance partner, SEMPartners Inc. The Tennessee-based SEMPartners has developed a proprietary product called CU-VO (Credit Union Video Overlay), which super-imposes transparent video over existing websites. On the GAC message, for example, it allows Dan Mica to appear right on CUNA’s Web page rather than through a video player. “When I first saw the CU-VO technology, I was struck by the way it commands attention, provides a personal connection, and allows for a stronger call to action,” said Mica. SEMPartners says the same qualities will appeal to credit unions using technology that the company points out will not interfere at all with a credit union’s core processing system and or even reside on its Web servers, making implementation quick and easy. There are four service offerings a credit union can use that allow credit unions to choose from a library of pre-recorded messages, submit a customized script, record their own video messages, or customize a package of services, such as coordinated video with auto dealers or local TV/radio websites. To view Dan Mica’s GAC message, use the link.
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