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GTE FCU youth account features social networking
TAMPA, Fla. (8/17/09)--GTE FCU in Tampa, Fla., is integrating social networking with its U22 savings account on MySpace, Facebook and Twitter to reach 12- to 22-year-olds. U22 is a youth savings account that offers accountholders educational materials, online articles about personal finance, a debit card with rewards points, online and mobile account access, free bill pay, and one overdraft fee forgiveness per month. GTE is encouraging youth to sign up as a friend of U22 on MySpace and Facebook by Aug. 31. Those who do will be entered into drawings for prizes, including tickets to a Blink 182 rock concert. All U22 accountholders who sign up by Sept. 5 will receive two Tampa Bay Rays minor league baseball tickets and a chance to meet third baseman Evan Longoria. Longoria is one of three spokespeople for the U22 account. Caroline Kudelko, a local singer and songwriter, and aspiring actor Alex Perez, who was chosen by GTE through a casting call to represent the credit union, are the other two spokespeople. They will update U22 accountholders and the public on their activities and the pursuit of their financial goals through blogs and videos on the U22 website. Ads featuring Perez began running Thursday on Tampa Bay-area radio, TV stations, and billboards, GTE said. The $1.8 billion-asset credit union also created a character, “Kathy,” who will appear on the website to provide tips on money management.
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