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LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
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CU System
Gentile: Continue to Tell the CU Story
MADISON, Wis. (1/2/14)--As Paul Gentile exits his post as the Credit Union National Association's executive vice president of strategic communications and engagement, he names this as his proudest accomplishment during his year at CUNA: "Telling the great story of credit unions to the media."  
 
Gentile leaves CUNA to succeed Dan Egan as president/CEO of the Massachusetts, New Hampshire and Rhode Island credit union leagues on Jan. 6. He recently discussed his accomplishments with Credit Union Magazine Editor Walt Laskos.
 
"Credit unions have such a great story to tell," he says. "We've been under the radar for a number of years, and I really think that's changing. If you look at the mainstream press, we're out there.
 
"Credit unions should embrace that, and the best way to do that is to tell their story in the local market."
 
Another key to success, Gentile notes: Doing the right thing for members all the time.

"People are frustrated with big business and with banks," Gentile says. "People are more values-based today: Going green, going lean, organic locally grown foods, and all that. We fit right in there. That's who we are: Locally owned institutions that do good things for the community. More people want to join credit unions when they hear that great story."
 
During his time at CUNA, Gentile helped launch a number of new national communication vehicles, including The Cheney Report and Inside Exchange.
 
Prior to joining CUNA, Gentile was president/CEO of the New Jersey Credit Union League.

Use the resource link to access the full, eight-minute video interview, and to link to The Cheney Report and Inside Exchange videos on such topics as the credit union tax battle, the debit interchange issue, corporate credit union assessments, and much more.
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