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CU System
Georgia CUs kick off safetysoundness campaign
DULUTH, Ga. (12/10/08)--Georgia Credit Union Affiliates (GCUA) has created a media campaign to make Georgians aware of the safety and soundness of credit unions to assure state residents they still have options for a safe place to put their money. The statewide campaign kicked off in November with billboard, print and radio advertising in cities throughout the state, reaching millions of Georgia consumers. “This has been a prime opportunity for credit unions to get the word out about the unique position that credit unions have in the financial services industry, and how people can rest assured that Georgia credit unions are safe, secure and ready to lend,” said Eric Jenkins, GCUA senior vice president of credit union growth services. GCUA enlisted the support of financial guru Dave Ramsey of the nationally syndicated “The Dave Ramsey Show.” He endorsed Georgia credit unions in a 30-second spot that aired statewide for several weeks throughout his consumer financial advice show and during other radio programs. Capturing the attention of Georgia sports fans, GCUA had a presence at the sold-out opening game for the Atlanta Hawks basketball team when they played the Philadelphia 76ers. Credit union representatives gave away T-shirts, stress relievers and other materials to tout the credit union message. Also, messages were displayed on the score board throughout the game to inform fans about credit unions. The campaign continues to reach Georgians throughout the month of December by displaying messages to commuters on metro Atlanta’s MARTA transit system. MARTA logs over seven million passenger trips per month, and travelers to the city’s most popular entertainment, transportation and business areas view messages on 134 digital boards located in all 38 MARTA rail stations. These messages include tag lines such as “Nearly 2 Million Georgians Belong to a Credit Union. Do You Belong?” and “Belonging to a Credit Union is Easy. Your Money Will Thank You.” Each of the messages reminds viewers that deposits at credit unions are federally insured by the National Credit Union Administration and directs them to the Georgia credit unions’ website. Credit unions have enhanced the affiliates’ statewide awareness efforts by spreading the word locally about credit unions’ safety and soundness. They have displayed posters in their lobbies, distributed stuffers and tent cards to members, and added Web banners to their websites, and sent HTML e-mail messages to their members.
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