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CU System
Gesa CU obtains naming rights to theatre
WALLA WALLA, Wash. (12/13/12)--Gesa CU in Richland, Wash., and the Power House Theatre announced Monday they have entered into an 11-year, $1 million naming-rights agreement. The Power House Theatre will now be referred to as the Gesa Power House Theatre.

The agreement gives the $1.2 billion asset Gesa the exclusive naming rights to the theatre, including signage to be placed on the building following installation of a new roof. The new roof and other elements of the theatre's extensive remodeling project, will be funded largely through Gesa's financial commitment (Marketwire Dec. 10).

"Supporting a vibrant performing arts organization, such as the Power House Theatre, aligns with our credit union's core values," said Christina Lethlean, Gesa CU president/CEO.

Of Gesa's total $1 million commitment, $250,000 is to be used at fundraising events benefiting the theatre or specific capital campaigns designed to enhance the theatre's facilities as an incentive for matching future donors' contributions.

"The additional funds to be raised through the donation matching will assist the Gesa Power House Theatre in adding a new elevator to the north side of the building; restoring the original woodwork around the windows; adding heating, ventilation and air conditioning equipment; and adding technical infrastructure above the stage, while also providing for future operational growth," said Harry Hosey, the managing director of Power House Theatre.


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