GREAT FALLS, Mont. (5/6/13)--Great Falls (Mont.) Teachers FCU officially will change its name today to Embark FCU.
The key reason for the change is market confusion from the original name, which implied one had to be a teacher or affiliated with education to be a member, President/CEO Deb Evans told the Great Falls Tribune (May 3). The credit union adopted a community charter in 2001 that expanded membership to everyone living or working in five counties.
The word "embark" connotes starting a journey or investing in an enterprise, said the credit union. Many members are educators who help students embark on an educational journey every day. The credit union does the same for its members, said the credit union.