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CU System
Greater Nevada CU promotes car loans with laughing gas
CARSON CITY, Nev. (7/27/11)--Greater Nevada CU of Carson City, Nev., with $465 million in assets, promoted a recent loan campaign by using social media--and asking members to put on silly face.
Tiffany O’Day (left) recently won $500 in gas cards as the first-place winner of Greater Nevada Credit Union’s Laughing Gas Photo Facebook contest. Her entry was titled “gas prices are even scary in space.” Photo provided by Greater Nevada Credit Union)
The credit union ran the Laughing Gas Photo Facebook contest May 1 to June 12 asking members to submit photos wearing GNCU’s Embarrassing Car Contest Glasses, which were provided by local GNCU branches. Winners were selected based upon the photos with the highest number of Facebook votes. The contest generated 1,914 votes. “We wanted a fun and engaging way to promote the benefits of borrowing through our credit union, and we received some very creative submissions in the process,” said Ron Willard, GNCU vice president of marketing. Wilard said the credit union also used the contest to test the waters with using social media to market one of its programs. “This indicates we can engage our customers electronically,” Willard said. “We’re pleasantly surprised at the feedback we’ve received.” Carson City resident Tiffany O’Day won $500 in gas cards as the first-place winner. Second- and third-place winners were awarded $350 and $150 in gas cards, respectively. Use the link to see the all three winning photos.
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