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News Now

CU System
HERO Contest To Mark CU Valor In Aiding Members
WASHINGTON (7/11/13)--The National Cooperative Business Association has created an Honor a HERO contest to mark cooperative and credit union valor in aiding members.

The nationwide campaign to search for a HERO provides a public venue for a cooperative or credit union employee--or the business itself--to share a compelling story about helping members/consumers in financial distress and, in turn, helping them to help themselves.

"This is a fantastic campaign that we are proud to launch to inspire cooperatives to act boldly and to empower consumers across our country," said NCBA CLUSA President/CEO Mike Beall. "As the largest group of cooperatives, credit unions have an opportunity to inspire great change in their members' lives. Co-ops and their employees do amazing work each and every day. This is a chance for these stories to be shared, for these heroes to receive recognition and to revitalize our communities. We want to highlight their stories."

In 200 words or less, credit unions and other co-ops can tell how they are a member of their staff or have been a HERO to:
  • An individual;
  • A cause in their area; or
  • Their community.
The campaign began June 24 and runs to Aug. 24. Written entries can be sent to the resource link below. Winners will be announced in early September.

The campaign stems from the new HERO Counseling service, a Community Development Certified Financial Counseling course certified by the NCBA CLUSA. HERO Counseling will help credit unions provide better financial guidance to their low-income communities--becoming HEROES to their members, board, and bottom line, said NCBA CLUSA.

Stories to help inspire others and announcement of winners will be posted at HERO Counseling on Facebook.

The winning credit union receives HERO Counseling staff training, certification and software--from CU Strategic Planning and NCBA CLUSA for the entire credit union staff. Second and third runners-up receive HERO Counseling training for their department or branch of choice.
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