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CU System
Hayes named presidentCEO of CU Holding Co.
LENEXA, Kan. (7/16/12)--Larry Hayes has been named president/CEO of CU Holding Co. LLC, a Lenexa, Kan.-based credit union service organization (CUSO), the company announced Thursday.

Hayes has 26 years of executive credit union experience in marketing and business development. Most recently he served as vice president of marketing and business development at First Service CU (formerly Right Choice CU) in Houston. Hayes also has served as vice president of marketing at HFS FCU, Hilo, Hawaii, and worked at other credit unions in Hawaii and California.

He started his career in Washington, D.C., with HUD FCU. Later he ran a business consulting firm focusing on strategic planning, marketing strategies, promotions, business development and financial statement analysis. He also taught classes for the former District of Columbia League of Credit Unions.

CU Holding Co. manages investments in six CUSOs--Beyond Marketing LLC, XtraCash LLC, TruHome Solutions, TruHome Title Solutions, Cooperative Payroll Solutions LLC and MEMBERS Development Co. CU Holding's first CUSO, Beyond Marketing, has been operating since 2003.


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