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Heritage Family Shared branching big hit with members
RUTLAND, Vt. (2/28/11)--A little more than a year after it was rolled out, shared branching is a hit with members of Heritage Family FCU, Rutland, Vt. Heritage Family FCU has received positive feedback from members who like the convenience of accessing their accounts when they’re not near a branch, Matt Levandowski, executive vice president of marketing at the credit union, told the Association of Vermont Credit Unions (Newslines Express Feb. 25). “We’ve had stories from University of Vermont students who have their account with us here in Rutland and are able to access it at a North Country FCU or Vermont FCU branch rather than having to open up another account in Burlington,” he said. Levandowski also told the story of a couple who was in New York City to visit their son. When they arrived, their son was carrying $800 in cash and asked the father to hold onto it for him. The father didn’t want to have that much cash in New York, so he logged on to the Heritage Family FCU website, found a shared branch two blocks away, and walked down and deposited the money into his account, “which he thought was the coolest thing in the world,” he said. Levandowski discussed the volume of transactions that members of other credit unions have conducted at Heritage Family FCU branches. “It’s amazing to note that all of our branches handle transactions from people from other credit unions,” he said. Heritage Family FCU, with $254 million in assets, has members nationwide. “We’ve had transactions from Heritage members in 38 out of 50 states,” Levandowski said. “It’s great, especially for people in the armed forces.”


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