FARMERS BRANCH, Texas (11/11/09)--Eve Marie Hernandez, vice president of marketing at Generations FCU in San Antonio, was chosen as the 2009 Texas Credit Union League (TCUL) Marketer of the Year. She earned near-perfect scores in all categories from the judges (LoneStar Leaguer
Nov. 10). Hernandez led several award-winning efforts to provide traditional financial services in untraditional ways to the underserved and unbanked in the community, TCUL said. They include:
* Spearheading the credit union’s efforts with local government and non-profit agencies to combat predatory tax refund anticipation lenders; * Writing a proposal and business plan for a partnership between Generations and a local Goodwill agency to offer branch services to the underserved inside Goodwill retail stores; * Working with her team to develop an alternative payday loan and second-chance checking account that, along with financial education and budgeting classes, gives the underbanked opportunities to successfully manage their personal finances while keeping much of their income; * Serving on the Texas Credit Union Marketing Council Executive Committee for three years, including chair for one year; and * Driving the credit union’s name change and rebranding effort.