Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

CU System
Hernandez named Texas league marketer of year
FARMERS BRANCH, Texas (11/11/09)--Eve Marie Hernandez, vice president of marketing at Generations FCU in San Antonio, was chosen as the 2009 Texas Credit Union League (TCUL) Marketer of the Year. She earned near-perfect scores in all categories from the judges (LoneStar Leaguer Nov. 10). Hernandez led several award-winning efforts to provide traditional financial services in untraditional ways to the underserved and unbanked in the community, TCUL said. They include:
* Spearheading the credit union’s efforts with local government and non-profit agencies to combat predatory tax refund anticipation lenders; * Writing a proposal and business plan for a partnership between Generations and a local Goodwill agency to offer branch services to the underserved inside Goodwill retail stores; * Working with her team to develop an alternative payday loan and second-chance checking account that, along with financial education and budgeting classes, gives the underbanked opportunities to successfully manage their personal finances while keeping much of their income; * Serving on the Texas Credit Union Marketing Council Executive Committee for three years, including chair for one year; and * Driving the credit union’s name change and rebranding effort.


RSS





print
News Now LiveWire
Registration lottery for #CreditUnion #CherryBlossom Ten Mile Run opens Monday, Dec. 1 http://t.co/AGkKPof5Fy. Race is April 12
17 hours ago
The turkey hasn't even been served and #creditunions are already making plans for #GivingTuesday
18 hours ago
.@bankofamerica's $16.65 billion 'toxic mortgage' settlement finalized http://t.co/BIq1QyImXG
20 hours ago
RT @CUNA: #NussleReport: ICYMI: Revised RBC proposal in January w/a 90-day comment period #Fix RBC http://t.co/T4JcvWBDse
22 hours ago
.@TheNCUA release on Nov. prohibition orders out already. Here: http://t.co/YkA1QIYbYa
22 hours ago