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Home and Family Finance refocuses to online
MADISON, Wis. (10/12/09)--The Credit Union National Association (CUNA) has decided to focus its Home & Family Finance resources on its online product, which delivers new content at least three times a week to subscribing credit unions that serve more than 20 million members nationwide. “CUNA has made a big commitment to providing financial education on the Web,” said Jim Hanson, vice president of CUNA’s business-to-consumer publishing operation, which focuses on financial education. “Home & Family Finance Resource Center is a much more robust product than any print product could deliver and is just one of six online tools that we developed to help credit unions reach specific market segments. With each of these tools, credit union members can access money management information anytime and learn at their own individual pace.” “And the fact is that more and more consumers are getting their information online today,” added Susan Tiffany, Home & Family Finance editor and director of periodicals. There will also be a significant cost savings on distribution, she said. However, the decision means that after 49 years of publishing, Home & Family Finance magazine will no longer be a print product. The final issue came off the press last week. CUNA launched Everybody’s Money, the magazine’s original name, as the 13th issue of The Bridge, now known as Credit Union Magazine, in 1961. Everybody’s Money was a quarterly digest-sized product devoted to money management. Its circulation grew to 2.5 million in 1973. The name was changed to Home & Family Finance in 1998. CUNA’s Web-based Home & Family Finance Resource Center, launched in 1997, will continue to deliver the same kind of money management information online that the magazine delivered in print. The center also provides a virtual library of information, including calculators, videos and articles surpassing the potential reach of a print product. People in online learning conditions perform better than those receiving face-to-face instruction, according to a recent study conducted by SRI International for the Department of Education. The report examined comparative research on online vs. traditional classroom teaching from 1996 to 2008. Most of the studies were conducted in colleges and adult continuing-education programs. Hanson noted that CUNA started building online financial literacy tools in 1997, “well ahead of today’s rediscovery of financial education.” “I’ve had a number of subscribing credit unions tell me they are sad to see the print product going away,” Tiffany said. She has been associated with 111 of the 196 printed issues. “And I tell them that we do have print materials available to them. But most have been excited to learn more about online options. After all, now they can reach all their members 24/7, not just a select few.”
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