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CU System
Hoosier CUs net positive media coverage
INDIANAPOLIS (11/4/08)--Indiana’s credit unions continue to generate positive media coverage, according to the Indiana Credit Union League. “The messages we have emphasized include credit unions as a bright spot and safe haven, how credit union differences benefit Main Street America, and that we are experiencing strong deposit and lending growth while other lenders cut back,” said Indiana league president John McKenzie. Examples of coverage include:
* McKenzie was a guest on TV program Inside Indiana Business where he delivered the credit union message. The show was broadcast in 11 Indiana cities. He also taped a segment for a university television station, was interviewed for an article in a statewide magazine--“A Bright Spot Amid a Cloudy Picture” for Building Indiana, was interviewed for a front-page story in the Fort Wayne Business Weekly and was interviewed for a story that will appear in the Indiana Employer; * Teachers CU CEO Rick Rice was interviewed by an NBA affiliate on Sept. 29; * Purdue EFCU CEO Bob Falk was interviewed by a Lafayette CBS affiliate; * Evansville Teachers FCU CEO Mike Phipps joined CEOs from Evansville banks to man a phone bank in a TV studio, taking calls from consumers about money; * Credit unions in the Southwestern Chapter purchased 46 commercials on three radio stations to air the message of safety and soundness; and * Credit unions in the North Central Indiana Chapter created and ran a newspaper ad addressing consumer concerns about strength, safety and soundness.
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