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How CUs celebrated youth week
MADISON, Wis. (4/26/11)--Credit unions nationwide held many events to celebrate National Credit Union Youth Week last week and also offered other financial education-related activities.
Click for slide show To celebrate Financial Literacy Month (April), Credit Union Youth Week (April 17-23) and the Week of the Young Child (April 11-15), Health Services CU, Dubuque, Iowa, and Mercy Child Development Center, both in Dubuque, collaborated on a fun, interactive activity teaching preschoolers the importance of savings. The activities occurred April 14 and April 15. (Photo provided by Health Services CU)
Youth week always is the third week of April and is sponsored by the Credit Union National Association. “Money Rocks at my Credit union” was the theme of the week. Some examples are:
* During “Money Rocks at my Credit Union,” Fremont (Ohio) FCU invited children and teens last week to stop by one of its offices to see how their money can rock at the credit union by making deposits to their Dollar Dog Kids Club or Cha-Ching Teen Club accounts (News Herald April 19). Attendees were invited to sign up for special prizes and to receive free giveaways all week. Each of the credit union’s four offices also gave away two $25 Visa gift cards at the end of the week. * North Carolina Gov. Beverly Perdue proclaimed the week of April 17-23 as North Carolina Youth Savings Week (Weekly Update April 15). Perdue issued the proclamation to highlight the value of saving money and teaching young people money management skills. “Maintaining a savings account is an investment in the future for youth,” Perdue wrote, “and helps young people learn financial literacy and work towards goals.” The proclamation came through the coordination of the governmental affairs team of the North Carolina Credit Union League (NCCUL). Lauren Whaley, NCCUL’s director of legislative and regulatory affairs, worked with the governor’s office to develop the proclamation and said the league was motivated by the combined efforts of credit unions. * Wisconsin Gov. Scott Walker recognized Central City CU, Marshfield, Wis., as part of a group of credit union representatives that received a proclamation from him last week during National Credit Union Youth Week (Marshfield News-Herald via April 12). Paul Kurth, Central City marketing manager, accepted the governor’s proclamation on behalf of Wisconsin credit unions. Central City was invited by the Wisconsin Credit Union League in honor of its youth financial education efforts, which earned the credit union a first-place state-level Desjardins Award. Central City operates three youth-run branches in Marshfield and Stevens Point, Wis., area high schools, and Nasonville Elementary. Central City also partners with teachers to bring financial lessons into the classroom on topics that include budgeting, credit scores and interest rates. * Kellogg Community FCU (KCFCU), Battle Creek, Mich., encouraged children and teens during youth week to learn the value of saving money (Michigan Monitor April 18). Events included contests, drawings, a financial quiz, informative handouts and financial literacy classroom visits at local schools. “National Credit Union Youth Week provides KCFCU with a great opportunity to educate youth about the importance of finances in a fun and exciting way,” said Kellogg Community CEO Tracy Miller. “Engaging students with fun activities like Credit Union Youth Week is one way we can help them develop responsible money habits at an early age, which will benefit them for a lifetime. KCFCU is committed to financial literacy for youths and adults, as well as encouraging positive money management skills which help our members achieve their financial goals.” * Credit Union ONE, Ferndale, Mich., recently used its Oakland University Facebook page to allow the Rochester, Mich.-based Oakland University campus clubs to compete for cash. Two campus organizations won a popularity contest that garnered each group $250. The contest began March 7 with one challenge: Generate the most fans at through April 7 and win cash. The 16 participating organizations generated 352 votes. “Credit Union ONE only recently launched the campus Facebook page,” said Gary Moody, Credit Union ONE president/CEO. “The contest is among the ways that we hope to generate interest and participation in the page. If students have other ideas of increasing our fan base, we want to hear it.” * Belvoir FCU, Woodbridge, Va., attended the Army Community Service (ACS) Teen Employment Workshop on Fort Belvoir Military installation, Wednesday. Belvoir shared information with the more than 20 students about financial planning and budgeting when looking for a job, what to look for when applying for a job, and summer employment opportunities available at their local Belvoir FCU. Belvoir Financial Coach Kelli Jo Anthon’s presentation focused on the importance of setting smart goals to achieve success in one’s personal finances and chosen career. Anthon’s presentation also provided students an understanding of the difference between gross pay and net pay, saving at least 10% per paycheck, and managing income. * Beacon FCU, LaPorte, Texas, announced it will give teens a “reality check” with a Financial Reality Fair May 4 that will teach lessons lesson in money management. Financial Reality Fairs, part of the REAL Solutions initiative, gives youth the opportunity to participate in a hands-on event that guides them through the personal financial management process--which includes budgeting, saving and investing in a simulated real world environment. Some 100 youth are expected to attend. Participants will meet with representatives of auto dealerships, realtors, lenders, utility providers and retailers to help them understand the expenses they will encounter in adulthood and the choices they’ll need to make to avoid debt. * OUR CU, Royal Oak, Mich., said it is taking financial responsibility to a new level by partnering with FamilyMint, an award-winning, hands-on budgeting and educational application designed for kids ages 5 through 16. FamilyMint provides parents with an interactive and simple resource to help raise money-smart kids and is provided at no cost to OUR CU members. With FamilyMint, kids learn by managing their own money in a safe, virtual environment, and parents act as the banker and custodian of the money. Children take control of their money, allocate savings, set goals and make transactions. Parents can automate allowance, encourage savings with motivating interest rates, and reward deposits for worthwhile goals. * Credit unions in Northwest Ohio partnered with Terra Community College, Fremont, to help set young people on the right financial path with a life-sized interactive game full of life lessons through “Finances 101: Walk the Walk, Talk the Talk.” More than 300 high school students from seven Northwest Ohio schools (11 classes) participated in the event April 12, at Terra Community College. The students “life” experience included: salary-based jobs, the opportunity to have children, purchase a home and car, acquire insurance and pay utilities. Students learned about issues, including how earnings affect buying decisions, what it costs to run a household, and how to prevent spending beyond their means.


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