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CU System
How Louisiana CUs celebrated Super Bowl win
HARAHAN, La. (2/12/10)--Louisiana credit unions celebrated the New Orleans’ Saints first trip to the Super Bowl by dressing in black and gold, the team’s colors, and by hosting parties, and Super Bowl-themed contests and promotions at their branches.
Layfette (La.) Schools FCU was one of several credit unions that dressed up in black and gold to celebrate the New Orleans Saints’ win at Super Bowl XLIV. (Photo provided by the Louisiana Credit Union League)
The Saints’ win at Super Bowl XLIV over the Indianapolis Colts garnered a record 105.97 million viewers, beating out the historic record previously held by the M*A*S*H TV series finale on Feb. 20, 1983. The game was especially important for New Orleans because it is the first time the Saints have been to the Super Bowl, said the Louisiana Credit Union League (eNews Feb. 10). Also, the city is recovering from Hurricane Katrina, which struck in 2005, and the Saints’ quarterback, Peyton Manning, sought a second super bowl ring. CSE FCU, Lake Charles, celebrated with a “Get Back in the Game” promotion celebrating the products the credit union offers members. Every Friday before the Super Bowl game, the credit union promoted “We Believe in the Saints” by dressing to support the team and offering treats in the lobby. CSE FCU also gave away a 32-inch flat screen TV. Shell New Orleans (La.) FCU shot a 10-second mini-commercial for the Saints, which will air several times on a local radio station. Employees dressed in Saints attire and tailgated during lunch on Friday. The staff also had a poster decorating contest and the winner, Keith Fontcuberta, received a $50 gift card. The posters are displayed in the credit union’s lobby. Heart of Louisiana CU, Pineville, employees wore Saints National Football Conference championship shirts provided by the credit union for the week leading up to the Super Bowl game. The credit union also hosted a party with food the Friday before the game at all of its branches. Lafayette (La.) Schools FCU dressed in black and gold for the week leading up to the game and decorated its lobby. Employees at ASI FCU, Harahan, dressed in black and gold attire. Greater New Orleans FCU decorated in Saints regalia and employees donated $15 to disaster relief for Haiti so they could wear black and gold.


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