Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

CU System
How do CUs collect members e-mail addresses
PORTSMOUTH, N.H. (8/27/08)--Credit unions collect members’ e-mail addresses primarily through teller incentives, according to a recent survey. About 17% of respondents said they used teller incentives to collect e-mail addresses, compared with account opening practices at 13% and through the credit union’s website at 13%. “The optimal time to gather the e-mail address is right at the beginning of the relationship,” said Rick Blaisdell, co-founder of MailMethods, the company that conducted the survey. “A best practice is to capture the e-mail address as early as possible in the relationship, even if the credit union does not have any current plans to use it.” Credit unions also obtain the addresses through signage in the credit union, direct mail and telemarketing, the survey said. MailMethods, based in Portsmouth, N.H., develops e-mail appliances for financial and retail markets.


RSS print
News Now LiveWire
Of $1.3B in payments through mobile devices, 90% occurred at @Starbucks stores http://t.co/MN49JR1NXK
13 hours ago
.@LoveBethpage 1st to launch mobile debit/credit card control from @COOPFS http://t.co/kuq7onGuai
14 hours ago
A booming W Okla county gets its first #creditunion @TheHEFCU See #NewsNow http://t.co/svTyMnms0X
16 hours ago
Mortgage interest rates continue slide in September @FHFA http://t.co/agU9RJW5Kq
19 hours ago
Reimagined branches shift to member, not #creditunion, needs: @cunacouncils white paper http://t.co/lN2mu0IVar
20 hours ago