MADISON, Wis. (8/21/08)--What role does financial education play in improving credit union members' financial performance? The Credit Union National Association's (CUNA) Personal Finance Institute, Sept. 10-12, in Lansdowne, Va., aims to shed new light on the question. "It stands to reason that members who understand money management will make better decisions than those who do not," said Jim Hanson, Credit Union National Association vice president of personal finance. "But one of the biggest unknowns about financial education is how to measure its success." The institute will feature Angela Lyons, Ph.D., associate professor in the department of consumer economics at the University of Illinois at Urbana-Champaign, discussing "How to Measure the Results of Your Financial Literacy Efforts." A former advisor to the U.S. Department of Justice providing expertise on debtor education for U.S. bankruptcy filers, Lyons is the director at the University of Illinois Center for Economic and Financial Education and editor of The Journal of Consumer Education. She has been interviewed by The Wall Street Journal, U.S. News & World Reports, CBS MarketWatch, and Money magazine. Today's turbulent economic environment is presenting financial challenges for consumers in every demographic category, Hanson noted. "Many financial institutions, including credit unions, are responding by providing financial education tools online and in person, but how do we know what works? And how does that translate into sales at your credit union?" For more information, use the link.