Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive
150x172_CUEffect.jpg
Contacts
LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
EDITOR-IN-CHIEF
MICHELLE WILLITSManaging Editor
RON JOOSSASSISTANT EDITOR
ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

News Now

CU System
IC FCU Recognized For YouTube Campaign
FITCHBURG, Mass. (10/22/13)--IC FCU, Fitchburg, Mass., has been recognized by Ragan's PR Daily Digital PR Awards for 2013 in two categories--Best Specialty Campaign and Best Video Marketing Awareness--for its YouTube videos targeting Generation Y.
 
"We were honored and very pleased that the judges of Ragan's PR Daily Digital Awards chose us for these categories over the many that were submitted," said Monica Turner, IC FCU Internet and social media specialist, "We are humbled to be among such notables as Dana Farber, Domino's Pizza and High Tower."
 
The year-long campaign introduced in 2012 consisted of six financial educational videos. Topics included "Credit Unions vs. Big Banks," "Zombie Life Insurance," "The S Word" (S is for Savings), "Budgeting in B Minor," "The Landlord and Broker," and "Credit Card Murphy-Behind the Plastic."
 
The videos went viral and to date have views of over 700,000, with an explosion after release of the final video "Credit Card Murphy."
 
Creators of the videos, James & Matthew + Company, IC FCU with an idea to help raise financial education awareness to the famously sought-after Gen Y population. "With the millions of YouTube videos out there, competing for views can be a difficult task, but adding humor to the educational aspect helped make these videos a huge success, not only because of the viral factor, but because the credit union reported a 51% increase in new Gen Y Members over 2011 where no special Gen Y campaign existed," said Jim Pond of J&M+Co.
RSS





print
News Now LiveWire
Credit card issuers could see a reduced burden for 1 year under a @CFPB proposal issued this week. News Now: http://t.co/CYVXLUmVBq
7 hours ago
RT @CUEscan: Branches Will Be the Cornerstone of Growth http://t.co/fVqPPaGeVL http://t.co/xxMyKGQMrl
8 hours ago
RT @asmarterchoice: According to @Bankrate study, customers more likely to find FREE checking at #Creditunion than a bank! http://t.co/ntCb…
8 hours ago
Ditch monthly subscriptions to save $$, @YoungFreeMI Fielder tells @freep http://t.co/TFnsps4Dui #ASW2015
8 hours ago
.@federalreserve extends comment period for capital surcharges on systemically important U.S. bank holding cos. http://t.co/MOJJBn9DfA
9 hours ago