Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

CU System
IC FCU Recognized For YouTube Campaign
FITCHBURG, Mass. (10/22/13)--IC FCU, Fitchburg, Mass., has been recognized by Ragan's PR Daily Digital PR Awards for 2013 in two categories--Best Specialty Campaign and Best Video Marketing Awareness--for its YouTube videos targeting Generation Y.
 
"We were honored and very pleased that the judges of Ragan's PR Daily Digital Awards chose us for these categories over the many that were submitted," said Monica Turner, IC FCU Internet and social media specialist, "We are humbled to be among such notables as Dana Farber, Domino's Pizza and High Tower."
 
The year-long campaign introduced in 2012 consisted of six financial educational videos. Topics included "Credit Unions vs. Big Banks," "Zombie Life Insurance," "The S Word" (S is for Savings), "Budgeting in B Minor," "The Landlord and Broker," and "Credit Card Murphy-Behind the Plastic."
 
The videos went viral and to date have views of over 700,000, with an explosion after release of the final video "Credit Card Murphy."
 
Creators of the videos, James & Matthew + Company, IC FCU with an idea to help raise financial education awareness to the famously sought-after Gen Y population. "With the millions of YouTube videos out there, competing for views can be a difficult task, but adding humor to the educational aspect helped make these videos a huge success, not only because of the viral factor, but because the credit union reported a 51% increase in new Gen Y Members over 2011 where no special Gen Y campaign existed," said Jim Pond of J&M+Co.
RSS print
News Now LiveWire
.@TheNCUA open board meeting starts at 10 a.m. ET tomorrow. It is board member J. Mark McWatters' first. Watch @NewsNowLiveWire
7 hours ago
.@CFPB is proposing to oversee larger nonbank auto finance companies for the first time at the federal level.
8 hours ago
.@CUNA's Bill Hampel moderates a discussion on the future of credit unions in the post-100 million member world. http://t.co/kcXykiRQVn
10 hours ago
#Breaking: QE likely to end next month, @federalreserve says #NewsNow #Market http://t.co/u7Fb5l5fwM
11 hours ago
.@Experian study confirms that building a credit history is beneficial to financial marginalized communities. 64M are "credit invisibles"
11 hours ago