FITCHBURG, Mass. (10/22/13)--IC FCU, Fitchburg, Mass., has been recognized by Ragan's PR Daily Digital PR Awards for 2013 in two categories--Best Specialty Campaign and Best Video Marketing Awareness--for its YouTube videos targeting Generation Y.
"We were honored and very pleased that the judges of Ragan's PR Daily Digital Awards chose us for these categories over the many that were submitted," said Monica Turner, IC FCU Internet and social media specialist, "We are humbled to be among such notables as Dana Farber, Domino's Pizza and High Tower."
The year-long campaign introduced in 2012 consisted of six financial educational videos. Topics included "Credit Unions vs. Big Banks," "Zombie Life Insurance," "The S Word" (S is for Savings), "Budgeting in B Minor," "The Landlord and Broker," and "Credit Card Murphy-Behind the Plastic."
The videos went viral and to date have views of over 700,000, with an explosion after release of the final video "Credit Card Murphy."
Creators of the videos, James & Matthew + Company, IC FCU with an idea to help raise financial education awareness to the famously sought-after Gen Y population. "With the millions of YouTube videos out there, competing for views can be a difficult task, but adding humor to the educational aspect helped make these videos a huge success, not only because of the viral factor, but because the credit union reported a 51% increase in new Gen Y Members over 2011 where no special Gen Y campaign existed," said Jim Pond of J&M+Co.