PLANO, Texas (11/1/13)--A credit union in suburban Dallas is planning on taking a few "bank shots" this basketball season, all in the name of financial literacy.
The Plano, Texas-based InTouch CU will partner with the Texas Legends--an NBA Development League team and affiliate of the Dallas Mavericks--for a season-long program combining youth financial literacy with basketball.
The 2013-2014 "Bank to Achieve" program includes five events on Saturday mornings throughout the Legends' current campaign, with the first on Nov. 9 and the last on March 29. The public will meet players, avail themselves of complimentary refreshments, receive free tickets to Legends games and financial workbooks for children and teens, and enter contests for other prizes.
"InTouch CU works tirelessly to promote the necessity of financial literacy, not only for children, but for our entire community," said Diane Gerstner, ITCU executive vice president. "We are excited to see how interest has grown for this program over the last few years, drawing families from all other North Texas with some attending all of the events."
ITCU is an official sponsor of the Texas Legends, and this basketball season marks the fourth consecutive year that the two have partnered to organize "Bank to Achieve."
It's likely that some Legends players will go on to become household names, with 30% of all NBA players currently having some experience playing in the NBA Development League, said the credit union.