WASHINGTON (2/20/08)--Today Show co-host Meredith Vieria purchased a pair of earrings from BizKid$ participant Christian Wright, a guest on her morning television show Monday. Wright, from Seattle described how his successful jewelry design and marketing business helped him purchase a motor bike. The BizKid$ TV show was introduced, and a short clip was shown to viewers (Life is a Highway Feb. 19). On the show, Wright advised parents to use “tough love” and not to bail out their kids when financial difficulties arise, since risk is an important element of any business. Wright also advised kids to conduct their businesses online, since it is the best venue to identify and serve the largest number of potential customers. Customers’ needs also can be fulfilled most efficiently online, he added. BizKid$, a TV series underwritten by America’s Credit Unions to teach children about money, is scheduled to air on more than 290 PBS stations in 47 states (News Now Feb. 18). The show is produced in association with Junior Achievement Worldwide and WXXI Public Broadcasting. Funding is led by the National Credit Union Foundation and the Washington Credit Union Foundation.