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CU System
Invest in America CUNA Mutual partnership announced
LIVONIA, Mich. (1/21/11)--CUNA Mutual is the newest partnership in CU Solutions Group’s Invest in America program, bringing discounts on home and auto insurance to credit union members. The centerpiece of the partnership is CUNA Mutual’s MEMBERS Auto & Homeowners Insurance program. “We see a natural synergy between Invest in America’s auto partnerships and CUNA Mutual’s auto insurance offerings,” said David Adams, president of CU Solutions Group, a Michigan-based marketing, technology and human resources company. The more than 2,700 credit unions participating in Invest in America will be able to offer the benefit to members. They include more than 1,400 that already endorse CUNA Mutual’s MEMBERS Auto & Homeowners Insurance. According to the March 2009 comScore Auto Insurance Report, almost 63% of auto insurance buyers get an online quote before purchasing a policy, noted Lois Zajac, director of product management at CUNA Mutual. “The partnership with Invest in America and CU Solutions Group will help credit unions reach and build stronger relationships with these members,” Zajac said. Credit union members can get quotes directly through Invest in America’s www.LoveMyCreditUnion.org website. Credit unions can use no-cost marketing materials (including banner ads and newsletter articles) from CU Solutions Group. Any credit union member can take advantage of the program. Credit unions that currently offer MEMBERS Auto & Homeowners Insurance do not have to take any action to participate. Invest in America, which began with a General Motors discount in December 2008, has provided discounts to members on more than 317,000 vehicles and brought more than 213,000 auto loans to credit unions. Forty-six states participate in the program.
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