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CU System
Invest in America adds DIRECTV Miracle Network
LIVONIA, Mich. (3/4/10)--America’s credit union members can invest, donate and save all at the same time when they sign up with a nationwide satellite TV service, while helping sick and injured children in local community hospitals. A new partnership between Invest in America and DIRECTV will launch April 1. Through the exclusive members-only program, credit union members will receive $5 off per month on the first 12 months of a DIRECTV subscription, in addition to any other DIRECTV promotions. Also, $15 will be deposited into their credit union savings or checking account. Through this partnership, CUcorp will also donate $10 for each new subscriber to Children’s Miracle Network, a nonprofit organization credit unions work with to benefit children’s hospitals. CUcorp, a marketing company based in Livonia, Mich., holds contracts with U.S.-based companies for exclusive credit union member discounts through the Invest in America program. DIRECTV has been America’s No. 1 satellite TV provider for the past 15 years, delivering programming to more than 18 million households, said CUcorp. Children's Miracle Network is an international non-profit that raises funds for 170 children's hospitals. The hospitals provide state-of-the-art care, research, preventative health education and treatment for seriously ill children. Credit unions have been one of Children’s Miracle Network’s top contributors since 1996 when the Credit Unions for Kids program launched nationwide. Since its inception, the Credit Unions for Kids program has generated more than $75 million for children’s hospitals. “The evolution of Invest in America is to add new partnerships,” David Adams, CUcorp CEO, told a teleconference Wednesday. “This is an exciting new enhancement to the program in which credit union members will benefit from another opportunity to save a few dollars because of their credit union membership. “This will be a catalyst for deepening the credit union relationship, giving members more reasons to do business with credit unions,” Adams added. “This credit union-DIRECTV campaign is just one more example of how credit unions are giving back to their local communities,” said Joe Dearborn, senior managing director for Children’s Miracle Network and the Credit Unions for Kids program. “Last year alone, the credit union movement raised almost $8.5 million for Children’s Miracle Network, which allowed affiliated children’s hospitals to provide care for 17 million kids.” In addition to DIRECTV, Invest in America partners include General Motors, Chrysler, Sprint, Costco, FTD, CU Benefits Express, Allied Moving and Storage, CompleteTax and ELS Vacation Destinations.
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