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CU System
Invest in America buys CUTS Performance Marketing
LIVONIA, Mich. (2/15/11)--CU Solutions Group (CUSG) has acquired CUTS Performance Marketing to expand its Invest in America program. The acquisition, which took place Jan. 24, means greater access to offers that help credit unions with loan, membership and income, and card growth. Programs from CUSG, formerly CU Village, and CUTS will be delivered from a single source under the Invest in America brand. Credit unions will be able to leverage their combined suite of membership enhancement offers and members can take advantage of a richer offering of discounts. It also means clients can access the combined expertise and staff of both organizations. CUSG will receive CUTS' member discount programs, including a program for Intuit's TurboTax. CUTS discount programs will be offered through CUSG's partnerships with Sprint and General Motors, and will add value to the Invest in America program for its, 3,000 credit unions and their members. "CUTS will be fully integrated into CUSG," said David Adams, chairman/CEO of CUSG. He added that CUTS' San Diego-based staff will continue to support existing programs.


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