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Invest in America garners nationwide media attention
MADISON, Wis. (1/9/09)--“Invest in America,” a program that connects General Motors and Chrysler with credit unions to offer financing on vehicles, has garnered national media attention. CUcorp, a marketing subsidiary of the Michigan Credit Union League, General Motors (GM) and Chrysler announced that they would expand their programs to all 50 states. Previously, GM and credit unions had piloted the program in four states and the Chrysler version piloted in 12. Media outlets covering the expansion include: Bloomberg News, The Associated Press, the Detroit Free Press, CNNMoney.com, Crain’s Detroit Business, Auto Week and Dow Jones. The Michigan Credit Union League, which organized the effort, also received positive coverage. David Adams, Michigan league president, was quoted numerous times. “I think it’s safe to say that there’s no better solution for the troubles that are facing the auto industry,” Adams told The Associated Press (via The Detroit Free Press Jan. 7). To see the articles, use the links.
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