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CU System
Invest in America heads to auto show
LANSING, Mich. (1/21/09)--Invest in America --the vehicle loan programs formed by credit unions with General Motors and Chrysler recently--is at the North American International Auto Show, garnering additional publicity. According to the Michigan Credit Union League, the program is producing two 15-second electronic billboard displays at the show, which ends Saturday at Cobo Center in Detroit. The billboard will air twice per hour on two Jumbotron monitors inside and outside the conference center. One of the Jumbotrons will be visible for people driving by the center. The league estimates that the spots could be seen by more than 70,000 attendees and several hundred thousand more who drive by the event (Michigan Monitor Jan. 20). The ad focuses on the program's opportunity for more than 90 million credit union members nationwide to participate in the credit unions' agreements with the two auto manufacturers. For more information about the programs, use the link.
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