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LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
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CU System
Invest in America launches private offer with GM
LIVONIA, Mich. (11/10/10)--General Motors (GM) will give $1,000 cash-back on select GM cars and trucks in a private offer to members at 240 credit unions through the "Invest in America" program. The cash-back offer runs through Jan. 3, 2011, and covers new 2010 or 2011 Chevrolet HHR, Impala or Silverado models as well as the Buick Lucerne and GMC Sierra. The private offer is provided in addition to any other public incentives. "Invest in America" is credit unions' auto-loan discount program with auto manufacturers General Motors Corp. and Chrysler Corp. The new cash-back offer is designed to help credit unions make loans and strengthen relationships with local dealers, a CU Village release said. Invest In America is provided by CU Village, which contracts with U.S.-based companies for exclusive discounts offered to members at LoveMyCreditUnion.org. Members can sign up for the program at the dealership by providing the private offer program code and the CU Member Discount authorization code from LoveMyCreditUnion.org. The cash-back offer is the first of several private incentives that GM will make available to participating credit unions this year.
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