DES MOINES, Iowa (5/1/09)--The third annual Discovering Untapped Markets Conference to help Iowa credit unions examine how financial education can be used to reach underserved communities will be held Tuesday and Wednesday in Des Moines. The program features Sharon Lechter, financial education advocate and co-author of the best-seller Rich Dad, Poor Dad, and the Rich Dad series. Lechter will share her views on teaching children and adults to take control of their personal finances. “Many people need accurate information about personal finance, and we are very excited to hear our experts’ insight and knowledge first hand,” said Marybeth Foster, executive director of the Iowa Credit Union Foundation. “The goal is to have our attendees take away some new ideas and tools for their credit union to implement.” Also, a panel of financial experts will discuss “Youth Financial Education and the President’s Advisory Council on Financial Literacy Report” and conduct sessions on how to reach underserved groups such as the disabled and immigrants. Ferzana Hashmi of Hashmi Law Firm in Des Moines and Coopera Consulting will discuss the U.S. naturalization process to help participants better understand the experience that many unbanked Hispanics and other immigrants go through. Coopera Consulting’s presenter “will demonstrate the importance of personal finance and reaching out to untapped and underserved markets in Iowa to help credit unions create loyalty among these audiences,” said Warren Morrow of Coopera Consulting.