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News Now

CU System
Its National Co-op Month
MADISON, Wis. (10/2/09)--October is National Co-op Month, and resources are available from the National Cooperative Business Association (NCBA) to help credit unions with activities and celebration ideas. The Credit Union National Association is a member of the NCBA board of directors. The 2009 theme--“Your Values, Your Business!”--emphasizes that doing business with a cooperative means doing business with an entity that shares the same values as most Americans. To promote this year’s theme, the National Co-op Month Committee will use several vehicles to promote co-ops. They include:
* Marketing advertisements--Ad templates that convey a unified message for increasing consumer awareness; * A “group” page on the social networking site Facebook to educate consumers about Co-op Month and cooperative business; * Status updates on co-ops through social networking site Twitter; * Co-op themed promotional items to increase awareness of cooperatives available on Zazzle.com; * A Day in the Life, a publication available for download at Lulu.com and that can be distributed to members; and * A redesigned website, go.coop, for information about cooperative business.
For more information, use the link.
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