WESTBURY, N.Y. (7/11/14)--NEFCU is telling Long Islanders, "It's on us," this summer as the credit union this week announced a "pay it forward" initiative.
Starting today, the $2.2 billion-asset Westbury, N.Y.-based credit union will send local branch employees into the Long Island community to surprise residents with free lunches, coffee, treats and gas, and perform other good deeds.
NEFCU also will be helping three Long Islanders in need. Throughout the summer three local residents will receive up to $1,500 in assistance. NEFCU is asking for nominations of three people or families who would benefit most from the larger donations.
"Every Friday this summer, we'll be looking to bring a smile to hundreds of Long Islanders' faces and show them the power of 'paying it forward,'" said Edward Paternostro, NEFCU president/CEO. "This is an exciting and enjoyable program for everybody involved as we go deep into the community--and deep into our pockets--to bring a little happiness and assistance to our neighbors."
The program kicks off today in Commack. Throughout the day, local NEFCU branch employees will be out in the community, looking for opportunities to pay it forward, whether it's bringing meals to a senior center, providing balls to children in a town park or buying a late-running commuter a train ticket.
NEFCU's "Pay It Forward Fridays" team will also be handing envelopes stuffed with a $5 bill to passers-by in the hope that they, too, will use the money to brighten the lives of a stranger.
Following the Commack debut, the promotion moves to a different community each Friday.
For the three people or families selected to receive the large donations from NEFCU, each will be handed a check on a different Friday at a local NEFCU branch.
"We'll be looking to do so many little things that make a difference in the lives of our neighbors, but in three instances this summer, we hope to provide a little bit of hope for those who could use a helping hand or some assistance amidst some difficult times," said Paternostro.