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CU System
LSCU's 'Better name for banking' adds muscle to social media
BIRMINGHAM, Ala., and TALLAHASSEE, Fla. (5/16/14)--The League of Southeastern Credit Unions will regenerate its "Credit unions, we're giving banking a better name" image awareness campaign in Florida and Alabama later this month with an enhanced social media push.  
 

The LSCU & Affiliates Cooperative Image Campaign will kick off May 26 and run for eight to 10 weeks in the 14 media markets in both states.
 
The campaign will steer consumers to the www.betternameforbanking website, where they can learn about the benefits of credit union membership. Traditional TV and radio ads will run, along with billboards in some markets, the league said. Many markets will see traffic sponsorships on TV and radio.
 
In addition to traditional online behavioral targeting and YouTube promotions, the online buy will also employ Pandora, search engine marketing, Facebook, mobile targeting, domain email marketing, Twitter, and video pre-rolls. All of the content can be shared by credit unions that participate in the campaign.
 
The league said 115 credit unions are participating in the $1 million media buy.


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