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League surprises gov. with Positively Michigan campaign
LANSING, Mich. (5/20/11)--The Michigan Credit Union League (MCUL) surprised Gov. Rick Snyder last week with a video montage celebrating all that is good about Michigan, highlighting the theme of MCUL’s 2011 Annual Conference and Exposition, “Positively Michigan!”
Michigan Gov. Rick Snyder last week addressed the Michigan Credit Union League’s 2011 Annual Conference and Exposition, “Positively Michigan!” (Photo provided by the Michigan Credit Union League)
The MCUL and Michigan credit unions launched the “Positively Michigan!” campaign to promote all of the good things in Michigan. “I love that campaign because that’s what it’s about, being positive in Michigan,” Snyder said at the opening of the league’s conference. Some people in the governor’s office have started using the acronym RPA--for relentlessly positive attitude--to describe their mindset. In the video, MCUL CEO David Adams said “great ideas can come from anybody.” “Michigan residents are able to submit positive ideas for helping Michigan at this newly created website,” Adams said. To view the website and video, use the links. In other action at the convention:
* Stephen Dubner, co-author of “Super Freakonomics,” suggested how credit unions can overcome the frequent complaint that switching financial institutions is too difficult and time consuming. He suggested that credit unions offer a “switch kit” to people who are thinking about switching. * Debbie Matz, chair of the National Credit Union Administration, told attendees that while some have questioned the agency’s aggressive action, it was needed. “NCUA’s actions have saved you hundreds of millions of dollars in insurance premiums,” Matz said. She also called on credit unions to step up their efforts to market to Generation Y by offering into mobile banking, deposits by phone and 24-hour service. * John Kolhoff, new deputy commissioner in charge of credit unions for the Michigan Office of Insurance and Financial Regulation, said that he is cautiously optimistic about the future. “Improvement in Michigan outpaced the nation,” Kolhoff said. * Washington analyst Bert Ely discussed the debit interchange issue, adding the Durbin Amendment was poorly thought out and the Fed is now worried about unintended consequences of the new law. “The retailers will … try to steer business to the institutions that charge lower fees,” Ely said.
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