HIGHTSTOWN, N. J. (1/27/11)--The New Jersey Credit Union League (NJCUL) has partnered with Filene Research Institute to provide Debt-in-Focus free to NJCUL member credit unions. Debt-in-Focus was created by the Madison, Wis.-based Filene Research Institute’s i3 program to break down barriers preventing consumers from seeking traditional financial guidance. The anonymous financial assessment tool requires no self-identifying information, is available around the clock, and provides easy-to-follow action steps free from industry jargon and sales pitches. “In New Jersey we have been taking steps toward helping our credit unions provide financial education to their members, like our recent partnership with the New Jersey Coalition for Financial Education and our work with REAL Solutions,” said Paul Gentile, NJCUL president/CEO. “With the economy the way it is, Debt-in-Focus seemed like the right tool to provide our member credit unions to help get some of their members back on the right financial path.” In addition to the basic features, credit unions offering Debt-in-Focus also obtain:
* Exclusive marketing/implementation support network; * Customizable, pre-designed marketing campaigns; * Usage analytics; * A lead-generation tool through opt-in “Follow-Up” function; and * SAS70 compliant hosting and SSL encryption.
“Consumers need help,” said Mark Meyer, CEO of Filene Research Institute. “At a time when many organizations are retrenching in response to their own financial unease, we’re thrilled that NJCUL sees this as an opportunity to both prove value to their member credit unions and get timely financial guidance to the people they serve.”