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Little man with umbrella inspires Herring winner
BURNSVILLE, Minn. (9/21/09)--US FCU captured the Minnesota state-level Louise Herring Award for Philosophy in Action this past month by highlighting a demonstration of credit union philosophy in action through its Umbrella Project. The Umbrella Project is a widespread initiative that re-emphasized resources already in place at US FCU and initiated new ones to respond to challenges brought on by the change in the economy.
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The project was inspired by “The Little Man” cartoon created in the 1920s--ironically around the same time US FCU was established--by cartoonist Joe Stearn. He depicted The Little Man being protected from hard times and financial distress by the credit union umbrella he carried, illustrating how credit unions would help people during the difficult times of the Great Depression. The imagery reflected the nation’s economic condition at that time, and the ability of credit unions to protect and serve their members. The resources offered by US FCU through the Umbrella Project included borrower resources, fraud and security resources, and budgeting resources. This compilation of resources offers access to tools, from free budgeting programs and educational seminars, to credit card management and financial counseling. The goal of the resources was to help those needing immediate financial education or guidance and to promote proactive measures so all members can take control of their finances in the future. The state-level award was presented by the Minnesota Credit Union Network. US FCU now enters national competition, sponsored by the Credit Union National Association (CUNA). National honors will be conferred in March 2010 at CUNA’s Governmental Affairs Conference in Washington, D.C. US FCU, based in Burnsville, Minn., has $802.4 million in assets.
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