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Local. Trusted. Serving You. is new ICU Day theme
MADISON, Wis. (5/14/10)--This year’s International Credit Union Day theme--“Local. Trusted. Serving You”--focuses on credit unions’ trusted, community-focused approach to member service, said the World Council of Credit Unions (WOCCU).
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ICU Day is Oct. 21. This year’s theme was developed by Amanda Vester, marketing coordinator at Indiana State University FCU in Terre Haute. Vester’s submission was selected from multiple entries by an international committee representing WOCCU, the Credit Union National Association (CUNA), Credit Union Central of Canada, the National Cooperative Business Association (NCBA) and the Canadian Co-operative Association. In the U.S., cooperatives celebrate Co-op Month in October and for the first time, NCBA and its cooperatives will join credit unions and Canadian co-ops to share a common theme and graphics. In Canada, ICU Day coincides with the country’s Co-op Week, Oct. 17-23. Canada’s Co-op Week theme for this year, “Experience the Co-operative Difference,” was adopted as the tagline for ICU Day and the Co-Op Week poster will use the same graphics as the one for ICU Day. ICU Day has been celebrated annually on the third Thursday of October since 1948. The celebration of Co-op Week the same time in Canada became a national event in 1982. WOCCU President/CEO Pete Crear reflected on the importance of ICU Day amid economically tough times. “At a time when the public’s trust is repeatedly compromised by large commercial banks, credit unions’ commitment to their local communities and to providing trustworthy member service could not be more important,” Crear said. “This October, let us all celebrate these fundamental credit union qualities that offer tremendous opportunity for growth of financial cooperatives worldwide.” CUNA President/CEO Dan Mica said, “As the credit union movement both here and abroad continues to grow stronger, we can see that it is the intrinsic characteristics of credit unions and many financial cooperatives that give them their strength and allow them to survive, and even thrive in tough economic times.” For more information, use the link.
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