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CU System
MDDCCUA ad campaign highlights better banking at CUs
COLUMBIA, Md. (11/2/11)--Credit unions saved Maryland and District of Columbia (DC) families more than $200 million last year. Beginning this week, that's the message consumers will hear about the benefits of credit unions in a five-week cooperative ad campaign produced by the Maryland & DC Credit Union Association (MDDCCUA).

The ads are featured on radio, digital outdoor banners and online spots.

MDDCCUA said it wants to help consumers who are fed up with high fees to take action and find a credit union to join through a "What's In It For Me" website. Use the link.

"Credit unions offer a better banking option," said MDDCCUA President/CEO John Bratsakis. "We want consumers to know that they can rely on credit unions to offer higher returns on savings and lower rates and fees than other financial institutions because credit unions put peoples' needs before profits."

Credit union membership saves consumers money is the campaign theme. Some radio spots have the tag line: "Get all of the financial services like the big banks, but without all of the fees. Go to "What's in it For Me dot.org" to find a Maryland or DC Credit Union that's right for you and see how much better banking can be."

Another ad says: "Frustrated with big bank fees?  Credit unions saved Maryland and DC families over $200 million last year. Find a Maryland or DC credit union that's right for you at "What's In It For Me dot.org" today and see how you can get more for your money."

"Recent events in the banking industry have highlighted the value of credit unions, and we hope this ad campaign will elevate consumer awareness of that value," Bratsakis said.

Bratsakis was referring to the consumer outcry over debit fees announced by banks. The Credit Union National Association, leagues and credit unions have worked the past month with nationwide media to make the public aware of credit unions as an alternative to big banks' high fees.
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