PORTLAND, Maine (1/10/11)--The Maine Credit Union League kicked off its 2011-2012 statewide awareness campaign under the new theme, “Look into Maine’s Credit Unions. You’ll like what you see.” The centerpiece of the campaign is a set of TV commercials built on gaming and 3-D concepts. The topics of the 15-second spots are lending, technology, convenience, shared branching, savings, locality, and the fact that consumers are always welcome at credit unions, said the league’s newsletter Weekly Update Jan. 7). The league’s media buy includes placement in programs popular with Gen Y, such as “Glee.” The program also includes the league’s sponsorship of the National Basketball Association Developmental League team, the Maine Red Claws, and quarterly public service announcements featuring financial tips. The campaign’s reach has expanded to include Web advertising, including Facebook and Google. Another addition to the program is the league’s sponsorship of Young & Free Maine, a campaign to attract young adults. The program’s spokesperson will interact with the state’s 25-and-under crowd in person and through social media, sharing financial advice and advocating for Maine credit unions. The program will launch in April.