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Maine CUs promote membership growth
WESTBROOK, Maine (2/8/08)--The Maine Credit Union League will promote membership growth through its Membership Growth Committee, an ad hoc committee led by James Lemieux, league board member. The committee will discuss national and state growth trends and recommend initiatives that position Maine credit unions for growth. The committee met for the first time last fall and is scheduling meetings for 2008. “We’re focused on the future,” said Lemiuex, president/CEO of Sebasticook Valley FCU, Pittsfield. It’s crucial that credit unions work together to strengthen their position in the marketplace by identifying and driving member value, said John Murphy, league president. “As a partner in growth, the league will continue to break new ground through service and development, while empowering credit unions to reach new levels of success,” he said. The committee also will share ideas with other leagues and with the Credit Union National Association (CUNA). Membership growth is a priority of CUNA and its Membership Growth Task Force. Growth initiatives such as new educational opportunities, focus groups, learning about Generation Y, and forming financial literacy and human resource councils have been slated for the first quarter of this year. “Credit unions grew because they met the needs of Maine people as the state grew,” Lemieux said. “Today, it’s a different road map, and our mission is clear. Together, we must reclaim the things that set us apart and re-energize the movement for future growth.”
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